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Election Awareness Campaign

Hate Speech and Disinformation Campaign for Parliamentary Elections 2020

Sri Lanka is organizing the Parliamentary Elections 2020 in the backdrop of the COVID-19 global pandemic. This has resulted in the market place of ideas surrounding the upcoming elections to be a breeding ground for Hate Speech and Disinformation, which affects the inclusivity of democratic processes. Be abreast of online lightning link. It also leads to wrongly informed voting.

Hence Hype Sri Lanka together with The Civic and Voter Education Working Group created and disseminated this campaign to raise awareness amongst the public, on the importance of combating Hate Speech and Disinformation related to electoral processes taking place amidst COVID-19. The campaign also calls for action and requests the citizens of Sri Lanka to be proactive in curbing the spread of such harmful communications.

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Total Reach: Videos
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Total Reach: Posters

Cool Timeline

2020
Jun 18

Joined Civic Voter Education Working Group

Jun 21

Conceptualized Campaign for Grant Application

Jun 24

Bidded for Grant

Social Media Civic Education Awareness Programme on Hate Speech and Disinformation Related to Elections in the Backdrop of COVID-19

Jun 30

Finalization of consultations with Grant Provider

Jul 02

A Brief Report on the Key Trends in Hate Speech and Disinformation in Sri Lanka

Social Media Civic Education Awareness Programme on Hate Speech and Disinformation Related to Elections in the Backdrop of COVID-19

Jul 04

Presented Civic Education Campaign Brand Identity

Jul 07

Development of the targeted messages

Develop the targeted messages to be displayed in the mix mediums so
that content is available for two weeks.

Jul 08

Present the story board to the CVEWG team

Jul 12

Pre-Testing Meeting 01 with the CVEWG

Jul 14

Pre-Testing Meeting 02 with the CVEWG

Jul 16

Pre-Testing Meeting 03 with the CVEWG

Jul 27

Campaign Content Finalized

With close consultation with the working group

Jul 28

Start of the Campaign

Dimuthu’s Journey

Are your WhatsApp groups more active with election ‘news’? Do you find yourself scrolling through many messages you don’t know are true or false? Dimuthu here has the same problem. This is the Story of Our Gang.

Disinformation and hate speech can intensify during this period, when parliamentary elections are combined with a pandemic. It is important to remain calm and fact check your news, and report if you see fake news.

We started our campaign with a post in Sinhalese Language targeting a nation wide reach

Jul 29

Instagram Campaign – Ape Set Eke Kathawa Episode 01

Instagram Campaign – Ape Set Eke Kathawa Episode 01
Jul 29

Instagram Campaign – இது எங்கள் குழுவின் கதை Episode 01

Instagram Campaign – இது எங்கள் குழுவின் கதை Episode 01
Jul 29

Twitter Campaign – Ape Set Eke Kathawa Episode 01

Twitter Campaign – Ape Set Eke Kathawa Episode 01
Jul 29

Twitter Campaign – இது எங்கள் குழுவின் கதை Episode 01

Twitter Campaign – இது எங்கள் குழுவின் கதை Episode 01
Jul 29

YouTube Campaign – Ape Set Eke Kathawa Episode 01

Jul 29

YouTube Campaign – இது எங்கள் குழுவின் கதை Episode 01

Jul 29

Facebook Campaign – Ape Set Eke Kathawa Episode 01

Facebook Campaign – Ape Set Eke Kathawa Episode 01
Jul 29

Facebook Campaign – இது எங்கள் குழுவின் கதை Episode 01

Facebook Campaign – இது எங்கள் குழுவின் கதை Episode 01
Jul 29

Instagram Campaign – இது எங்கள் குழுவின் கதை Poster 01

Instagram Campaign – இது எங்கள் குழுவின் கதை Poster 01
Jul 30

Instagram Campaign – Ape Set Eke Kathawa Poster 01

Instagram Campaign – Ape Set Eke Kathawa Poster 01
Jul 30

Twitter Campaign – இது எங்கள் குழுவின் கதை Poster 01

Jul 30

Twitter Campaign – Ape Set Eke Kathawa Poster 01

Twitter Campaign – Ape Set Eke Kathawa Poster 01
Jul 30

Facebook Campaign – Ape Set Eke Kathawa Poster 01

Facebook Campaign – Ape Set Eke Kathawa Poster 01
Jul 30

Facebook Campaign – Ape Set Eke Kathawa Poster 01

Facebook Campaign – Ape Set Eke Kathawa Poster 01
Jul 31

Instagram Campaign – Ape Set Eke Kathawa Episode 02

Instagram Campaign – Ape Set Eke Kathawa Episode 02
Jul 31

Instagram Campaign – இது எங்கள் குழுவின் கதை Episode 02

Instagram Campaign – இது எங்கள் குழுவின் கதை Episode 02
Jul 31

Twitter Campaign – Ape Set Eke Kathawa Episode 02

Twitter Campaign – Ape Set Eke Kathawa Episode 02
Jul 31

Twitter Campaign – இது எங்கள் குழுவின் கதை Episode 02

Twitter Campaign – இது எங்கள் குழுவின் கதை Episode 02
Jul 31

YouTube Campaign – Ape Set Eke Kathawa Episode 02

Jul 31

YouTube Campaign – இது எங்கள் குழுவின் கதை Episode 02

Aug 02

Facebook Campaign – Ape Set Eke Kathawa Poster 03

Facebook Campaign – Ape Set Eke Kathawa Poster 03
Aug 03

Facebook Campaign – Ape Set Eke Kathawa Episode 03

Aug 03

Facebook Campaign – Sinhala and Tamil Poster 04

Facebook Campaign – Sinhala and Tamil Poster 04
Aug 03

Facebook Campaign – இது எங்கள் குழுவின் கதை Poster 03

Facebook Campaign – இது எங்கள் குழுவின் கதை Poster 03
Mar 03

Facebook Campaign – Ape Set Eke Kathawa Episode 04

Aug 04

Facebook Campaign – Ape Set Eke Kathawa Episode 05

Sep 02

Twitter Campaign – Poster 3 – Tamil

Sep 03

Twitter Campaign – Poster 4 – Sinhala and Tamil

Sep 03

Instagram Campaign – Episode 3 – Sinhala

Sep 04

Instagram Campaign – Episode 4 – Sinhala

Sep 04

Instagram Campaign – Episode 6 – Tamil

Sep 04

Instagram Campaign – Episode 5 – Tamil

Sep 28

Facebook Campaign – Ape Set Eke Kathawa Episode 06

Sep 29

Facebook Campaign – Ape Set Eke Kathawa Episode 07

Sep 30

Instagram Campaign – Episode 7 – Tamil

Oct 01

Instagram Campaign – Episode 8 – Tamil

Oct 01

Facebook Campaign – Ape Set Eke Kathawa Episode 08

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